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Em Royston founder of Chasing Threads

Established by London based designer, Em Royston, (that's me!), the Chasing Threads range was born out of a simple idea:

"To Sew Where You Go".

Inspired by a love of travel and life-long obsession with crafting and customisation, the beautifully crafted products are designed with the adventurer in mind, and always suitable for beginners. 

Everyone takes a different journey across the world and there is something lovely about physically recording those travels in thread. We love to encourage creativity and personalisation by getting people to pick up a needle & thread! We are always planning the next adventure, while taking time to mark and record the experiences of where we've just come from. We are Chasing Threads.

Having designed the Cross Stitch Map for Suck UK, the leap to start the Chasing Threads collection was born from a desire to make the coolest travel gifts and modern stitching accessories that you'd be proud to give. 

If you're after the longer version.. read more about the brand evolution and how I got started here


Maid In China Ltd T/A Chasing Threads is proud to be a member and support the aims and objectives of the trade organisation ACID (Anti Copyright in Design).  

 All designs are supported by ACID through their Copyright & Design Databank and ACID Marketplace.
Member of ACID anti copying in design

While you're here why not check out our sister company, Maid In China. Unusual teaware designed by Em Royston and inspired by the magic of the Circus.